Operations & strategy leadership
Annual operating plans, budgets, SLAs and QA gates, KPI/OKR tracking, and mentoring the next set of leads.
- AOP
- Budget ownership
- SLA frameworks
- KPI / OKR
- Zoho
- Jira · Asana · Lark
The story so far
From creative craft to running the business
I started by making the work, then led the teams, then ran the business units. Each step added a layer, and each chapter links to what it led to.
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2025 – now
Creative technology, and building my own tools
Leading a creative technology division while turning the processes I manage into software, using AI orchestration, local LLMs and full-stack products.
2025 – Present
Creative Technology Head
Events and digital marketing agency
AI orchestration cut pitch-deck compilation by 65%; 5/10/15-day SLAs and QA gates on every deliverable.
More
- Strategy, governance and cross-functional delivery for the creative technology division.
- Built AI orchestration tools (Paperclip AI + Claude) that cut manual pitch-deck compilation by 65%.
- Set 5/10/15-day SLA triage and QA gates across every client deliverable.
- Technical feasibility, budgeting and spatial execution for experiential activations.
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2022 – 2025
Leading teams and whole business units
Running departments meant owning plans, budgets and people. It also meant automating every bottleneck I found and measuring everything.
Oct 2024 – Mar 2025
Manager of Marketing and Creative Services
Victoria Court
4 business units, a new live-broadcast revenue stream, and 25% faster project turnaround.
More
- Business planning and marketing strategy across 4 business units.
- Extended one unit into institutional live broadcasting, a new revenue stream.
- Custom automation that cut project turnaround by 25%.
- Mentored supervisors into larger roles.
Apr 2023 – Sep 2024
Director / Producer
RUMBLE ROYALE
Production portfolios delivered on budget and on schedule, with a training programme for junior staff.
More
- Production portfolios from concept to delivery, on budget and schedule.
- Supervised post-production and engineering; ran training for junior technical staff.
- Directed esports broadcasts and digital shows (see Creative work).
Jan 2022 – Mar 2023
Creative Manager
Training Resources Group, Inc.
Ran a global creative department and automated its admin with Zoho workflows and KPI dashboards.
More
- Directed a global creative department from strategy to final QA.
- Programmed Zoho workflow automations that removed admin bottlenecks.
- Built KPI dashboards to balance workloads and track quality.
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2014 – 2023
The craft: graphics, photography and video
Years of making things with my hands: product spots, campaigns, photography and UI work, and my first automations (Photoshop actions and Mac macros) to make a team faster.
Jun 2021 – Nov 2021
Art Director
QuickFX Brand
Cross-platform visual strategy, product campaigns and asset management.
Apr 2018 – May 2021
Video Producer / Editor
Ever Bilena Cosmetics, Inc.
Ran studio and live-broadcast operations and trained staff in digital production.
Mar 2016 – Jul 2017
Graphic Artist / Photographer
SM Advantage Marketing Convergence Inc.
Photoshop and Mac automations that scaled team output; co-wrote the e-commerce editing handbook.
2014 – Feb 2023
Freelance Multimedia Artist & Consultant
Self-employed, local and international
Creative and technical work, including UI/UX builds and commercial photography, for corporate accounts.
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2012 – 2015
Film school and the set
Multimedia Arts at Lyceum of the Philippines University – Manila, then real productions: commercial and digital shoots, storyboards, lighting and cinematography.
Jul 2015 – Nov 2015
Production Intern, Second AD
88storey Films & director Jeffrey Jeturian
Second AD on commercial and digital shoots: storyboards, lighting and camera.
